Shock Doctor is the #1 mouthguard in the world. Their products are worn by countless athletes ranging from the professional level all the way down to youth leagues. Shock Doctor’s mouthguard are available in more than 10,000 retail locations. In the summer of 2019, they introduced a new lip guard line — Interchange.
This lip guard has the ability to swap front covers, or shields, allowing the football player to showcase all aspects of their play and personality. It’s an unprecedented innovation in the industry, a mouthguard that offers unlimited personalization. Interchange needed the campaign to match.
Outside of our print collateral used in retailers like Dick’s Sporting Goods, this campaign was primarily marketed on digital platforms. We aimed to grab our customers’ attention utilizing vibrant colors, bold typography, and in-your-face imagery. This would ensure they wouldn’t scroll past us when we came up in their feed.
