CATTA

OOH Campaign
Illustration
Advertising
Print Design

Cave of Adullam Transformational Training Academy (CATTA) is an organization based in Detroit, MI. It’s dedicated to teaching boys and young men through martial arts, scripture and personal development.

The illustration only uses black and white coloring. This stark contrast reinforces the difference between right and wrong. There is also a lot of texture being applied to the illustration, which signifies rough environments the CATTA students come from and live in.

Although there are stressors surrounding the subject, he remains calm and focused. Thanks to his training, he is able to remove himself from adverse situations and engage in the opportunities life has waiting for him.